Bigger banners are inevitable

techcrunch070109 Once you’ve had something for free it sucks to pay for it.  Oh well.  Most people would prefer advertising not intrude on our browsing experience.  I understand.  I wish American Express would stop intruding on my dining experiences.  We’re going to pay for valuable online content somehow, like with our attention to advertising (umm, not a new model).  There is no such thing as a free lunch.  Advertising will become more intrusive over time. It will also become more relevant and more (oh God I’m going to say it) engaging.  Remember when people found it unseemly to send unsolicited email?  Yeah, we got over that…

http://www.techcrunch.com/2009/07/01/big-websites-start-running-bigger-display-ads-big-mistake/

Advertisements