Bigger banners are inevitable

techcrunch070109 Once you’ve had something for free it sucks to pay for it.  Oh well.  Most people would prefer advertising not intrude on our browsing experience.  I understand.  I wish American Express would stop intruding on my dining experiences.  We’re going to pay for valuable online content somehow, like with our attention to advertising (umm, not a new model).  There is no such thing as a free lunch.  Advertising will become more intrusive over time. It will also become more relevant and more (oh God I’m going to say it) engaging.  Remember when people found it unseemly to send unsolicited email?  Yeah, we got over that…


4 Responses

  1. “Remember when people found it unseemly to send unsolicited email? Yeah, we got over that…”

    No we didn’t. We called it spam moved to GMail or found other ways to filter it.

    You rightly point out that advertising making users ‘pay’. Looking at the big lessons of the online attention economy, advertising needs to find a way to deliver value to users or it will ultimately die.

    • agreed on the consumer reaction re: spam. i had the marketers in mind when i wrote “we.” back in the early days marketers resisted offending people with spam. thx for the comment, though, and sorry for the ambiguous language. agreed also on advertising delivering value. i think that’ll be a shared responsibility. the creative needs to improve. but we could use some help with the “canvas,” if you know what i mean.

  2. Umair Haque is on the money regarding the economics of this by the way.

  3. Another thing to keep in mind is that monitor screens have been getting larger (along with higher resolution). Honestly I can’t see this affecting much either way. Those of us who would have issues with it probably are already filtering what we see (with AdBlock or similar). Advertisers never listen to us (and why should they?), we simply evolve with them. I actually see less ads today than I did 5 years ago. Gmail filters our spam, we tivo past TV commercials, we adblock online ads, we got ad-free satellite radio… ’bout the only traditional form left unfiltered is billboards.

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