Launch a banner ad campaign in five minutes and $30

Yahoo! launched a service  (see below) this week that lets anyone quickly create a display banner ad from customizable templates and then buy a targeted media program (think SpotRunner for banner ads).  It’s easy to dismiss this as dreck — junky, nasty, pathetic, awful creative.  Harder to ignore the 0.57% click-through rate (CTR) on 17 million impressions for the highest-performing ad (that touts, unsurprisingly, “AMAZING VALUES!”).  Small/local businesses should appreciate this.  Small/local digital ad agencies, less so.



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